mobile content platform w/ social channels - martial arts academy of san jose
San Jose MA Academy wanted to expand the reach of his specialized teachings.
The challenge was finding an effective way to make classes accessible to everyone in an easy to use manor.
I created an mobile platform that organizes instructional videos, practice routines, and beginner guidance into a simple, intuitive interface. To further support consistent learning outside the studio, alongside the app, I opened and managed a YouTube channel to serve as a discoverable entry point for new students and location for new content.
The challenge was finding an effective way to make classes accessible to everyone in an easy to use manor.
I created an mobile platform that organizes instructional videos, practice routines, and beginner guidance into a simple, intuitive interface. To further support consistent learning outside the studio, alongside the app, I opened and managed a YouTube channel to serve as a discoverable entry point for new students and location for new content.
UX Flow & Mid-fidelity Wireframes
The specialized exercises are made up of key practices that demanded a systematic approach to the organization. I worked closely with owners to create a simple interface that organized the practices into an easy to browse flow. I implemented key features like on-boarding, favorites list, routine builder and history as tools for a better experience.
The specialized exercises are made up of key practices that demanded a systematic approach to the organization. I worked closely with owners to create a simple interface that organized the practices into an easy to browse flow. I implemented key features like on-boarding, favorites list, routine builder and history as tools for a better experience.
Social Channel
Alongside the app, I opened and managed a YouTube channel to serve as a discoverable entry point for new students and location for new content.
Alongside the app, I opened and managed a YouTube channel to serve as a discoverable entry point for new students and location for new content.
YouTube Thumbnails
When branding the YouTube thumbnails, we chose to use a tertiary brand color to stand out. This increased pattern disruption and drew eyes to an emotional triggering title.
When branding the YouTube thumbnails, we chose to use a tertiary brand color to stand out. This increased pattern disruption and drew eyes to an emotional triggering title.
