ecommerce with social media funnels - Boomerang Surfboards San Diego
Boomerang Surfboards wanted a digital marketing transformation.
The challenge was to upgrade from from word-of-mouth to an multichannel experience.
For Boomerang Surfboards, it was vital for the brand to educate its audience about the brands craftsmanship and expertise in the world of surfboard shaping.
I developed strategy to tell the brands story through social media and a web store. These two content funnels increased conversions giving his small business a 220% increase in sales.
Social Media
Instagram gamified stories, product CTAs, UGC and high performance action content on social, drove conversions, engagement, product credibility and allowed for customer behavior analysis.
Instagram gamified stories, product CTAs, UGC and high performance action content on social, drove conversions, engagement, product credibility and allowed for customer behavior analysis.
Shopify Web Store
The main touch-point is a branded eCommerce webpage. I used Shopify to create a user-centered experience and check out, clean UI that let customers browse efficiently and drove conversions.
The main touch-point is a branded eCommerce webpage. I used Shopify to create a user-centered experience and check out, clean UI that let customers browse efficiently and drove conversions.
